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M Mathos

101 Social Media Tactics for Nonprofits: A Field G uide

gebondenEngels9781118106242 28-2-2012

The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer

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T Hopkins

Selling For Dummies 4e

paperbackEngels9781118967232 20-3-2015

Your guide to the most up–to–date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Meer

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Stephen Coscia

Tele-Stress

GebondenEngels9781138412231 27-7-2017

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Philip Max Kay

Compete and Win in Telecom Sales

GebondenEngels9781138412293 27-7-2017

For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling. Meer

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Joe Fleischer

Complete Guide to Customer Support

GebondenEngels9781138412415 27-7-2017

Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy. Meer

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Andrew Waite

Practical Guide to Call Center Technology

GebondenEngels9781138412545 27-7-2017

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Routledge Handbook of Destination Marketing

GebondenEngels9781138118836 18-4-2018

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

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Felix I. Lessambo

International Financial Institutions and Their Challenges

gebondenEngels9781137522696 13-9-2015

Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach. Meer

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Godfrey Baldacchino

Archipelago Tourism

PaperbackEngels9781138083875 7-6-2017

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. Meer

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Integral Economics

PaperbackEngels9781138219304 12-8-2016

Why on earth is economics perceived to come in only one or at best two different a-cultural if not a-moral guises? There are real, and many, alternatives to the economic mainstream. Meer

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

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J Wind

Beyond Advertising – Reaching Customers Through Every Customer Touchpoint

gebondenEngels9781119074229 25-3-2016

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Meer

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Branding TV

GebondenEngels9781138142671 30-3-2016

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Meer

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P Roetzer

The Marketing Performance Blueprint – Strategies and Technologies to Build and Measure Business Success

gebondenEngels9781118883433 16-9-2014

Discover what′s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Meer

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Erwan Rambourg

The Bling Dynasty

gebondenEngels9781118950296 31-10-2014

Why the luxury market′s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Meer

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WA Chiaravalle

Branding For Dummies, 2e

paperbackEngels9781118958087 20-1-2015

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Meer

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Kivi Leroux Miller

The Nonprofit Marketing Guide

paperbackEngels9781119771036 3-6-2021

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J Dearborn

Data Driven – How Performance Analytics Delivers Extraordinary Sales Results

gebondenEngels9781119043126 24-4-2015

A "how–to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Meer

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Aaker

Strategic Market Management, 12th Edition

paperbackEngels9781119802860 25-9-2023

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Hashem Aghazadeh

Principles of Marketology, Volume 2

gebondenEngels9781137579805 29-4-2017

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

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