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Pagina 188 van 3.824 resultaten

MyLab Marketing without Pearson eText for Consumer Behavior, Global Edition

onbekendEngels9781292720661 25-4-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

35,79

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Consumer Behavior, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292720692 15-7-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

114,94

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Marco Bevolo

The Golden Crossroads

paperbackEngels9781349309146 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

48,91

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Place Branding

paperbackEngels9781349311675 23-7-2009

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

71,45

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MyLab Marketing with Pearson eText for Principles of Marketing, Global Edition

onbekendEngels9781292729701 16-5-2023

Master the key marketing challenges and develop meaningful connections with your customers Principles of Marketing by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Meer

94,59

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S. Bridgewater

Football Brands

paperbackEngels9781349312856 29-4-2010

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. Meer

64,40

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Jochen Wirtz

E-book - Essentials of Services Marketing (e-book)

e-bookEngels9781292733289 28-11-2023

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Meer

50,19

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Jenny Darroch

Marketing Through Turbulent Times

paperbackEngels9781349314720 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

48,91

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Digital Marketing

PaperbackEngels9781292738086 14-5-2025

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students. Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to effectively use digital marketing strategies, techniques, and systems in real-life scenarios. Meer

89,79

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E-book - Marketing: Real People, Real Choices, Global Edition -- Pearson eText (OLP) 5Yr Subscription (e-book)

e-bookEngels9781292744360 29-7-2024

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

63,39

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Simon Anholt

Places

paperbackEngels9781349316281 18-11-2009

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. Meer

64,40

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Gordon R. Foxall

Perspectives on Consumer Choice

paperbackEngels9781349699001 5-9-2018

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Meer

64,40

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Hashem Aghazadeh

Principles of Marketology, Volume 2

paperbackEngels9781349720804 20-3-2019

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

64,40

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Nadzeya Kalbaska

Fashion Communication in the Digital Age

gebondenEngels9783030154356 4-6-2019

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. Meer

180,99

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S M A Moin

Brand Storytelling in the Digital Age

gebondenEngels9783030590840 27-10-2020

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. Meer

78,49

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Digital Transformation in the Cultural Heritage Sector

paperbackEngels9783030633783 29-3-2022

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. Meer

180,99

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Richard George

Marketing Tourism and Hospitality

paperbackEngels9783030641108 9-5-2021

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. Meer

64,40

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Michael R. Czinkota

Marketing Management

gebondenEngels9783030669157 25-8-2021

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. Meer

156,99

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Bartosz Deszczyński

Firm Competitive Advantage Through Relationship Management

gebondenEngels9783030673376 26-3-2021

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. Meer

36,22

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Marketing Communications and Brand Development in Emerging Economies Volume I

paperbackEngels9783030886806 6-5-2023

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Meer

212,37

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