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Consumer Behavior

PaperbackEngels9780357721292 27-6-2023

119,56

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Destination Brands

PaperbackEngels9780080969305 9-3-2011

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. Meer

70,07

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Advances in Food Traceability Techniques and Technologies

GebondenEngels9780081003107 22-6-2016

Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety. Meer

259,-

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Eukaryotic Transcription Factors

GebondenEngels9780123739834 12-9-2007

Transcription, or the process by which DNA produces RNA, is a central aspect of gene expression. Transcription factors regulate transcription during development and in disease states. Meer

83,74

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B.H. Elvy

How to Appreciate Your Customers

gebondenEngels9780333598924 20-6-1995

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. Meer

127,88

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Brands

paperbackEngels9780333659090 14-11-1997

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. Meer

64,43

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Nick Kochan

The World's Greatest Brands

gebondenEngels9780333664193 10-11-1996

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Meer

102,52

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Ahava Leibtag

The Digital Crown

PaperbackEngels9780124076747 6-11-2013

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation. Meer

32,14

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Stephanie J. Hale

Celebrity Authors Secrets

PaperbackEngels9780992846008 30-5-2014

22,14

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The Marketing of Industrial Products

GebondenEngels9781032874937 1-11-2024

First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. Meer

136,20

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Aubrey Wilson

The Assessment of Industrial Markets

GebondenEngels9781032876917 1-11-2024

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation. Meer

173,78

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Hospitality Marketing

PaperbackEngels9781032030265 15-8-2022

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. Meer

75,71

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Hospitality Marketing

GebondenEngels9781032030364 15-8-2022

184,29

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Routledge Handbook of Destination Marketing

PaperbackEngels9781032339139 13-6-2022

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

61,61

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Gary Collins

Sales in easy steps

PaperbackEngels9781840784244 22-12-2011

Learn how you can improve your productivity, effectiveness and success so that you can really enjoy your Sales career. Meer

16,24

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S Crainer

The Ultimate Book of Business Brands – Insights From the World′s 50 Greatest Brands 2e

paperbackEngels9781841124391 29-10-2002

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. Meer

23,18

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K Langdon

Complex Sales – Sales 12.4

paperbackEngels9781841124575 26-2-2003

The sales function is the front–line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Meer

16,24

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P Forsyth

Self Development for Sales People – Sales 12.10

paperbackEngels9781841124537 26-2-2003

10,69

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WA Gould

Unit Operations for the Food Industries

GebondenEngels9781845696023 3-6-1995

This compilation brings to the surface technologies that have emerged over the years, making an impact on the industry and the finished product. “The changes in unit operations have produced a switch from hand labor to automation, states Gould. Meer

149,80

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How Brands Blow

PaperbackEngels9781838434328 15-11-2023

21,79

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