Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Meer
E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. Meer
Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. Meer
Human-Centered e-Business focuses on analysis, design and development of human-centered e-business systems. The authors illustrate the benefits of the human-centered approach in intelligent e-sales recruitment application, integrating data mining technology with decision support model for profiling transaction behavior of internet banking customers, user-centered context dependent data organization using XML, knowledge management, and optimizing the search process through human evaluation in an intelligent interactive multimedia application. Meer
In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. Meer
If there's a software startup company in your developer heart, this is the book that will make it happen.
The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. Meer
Eager business owners gain access to the playbooks of 24 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Meer
The Ultimate Guide to YouTube for Business helps small business owners create marketing videos to help promote their products, share their story, build a community around their brand without spending a fortune—all the while making money. Meer
In this third edition of Ultimate Guide to LinkedIn for Business, Ted Prodromou guides readers through crafting the perfect profile that gets them hired, gives them the tools they need to market themselves, and shares case studies on how to sell their business and their products—all on LinkedIn. Meer
Updated to fit today’s social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy’s No-B.S. Meer
eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are. Meer
In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. Meer
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