Structuring for extreme revenue growth

PART I From Growth Hacking to Algorithmic Growth Thinking 15

CHAPTER 1 Your lost opportunity 16
Are you focused on the new goldmine? 17
More chaos = More volatility = Bigger opportunities 18
The 2008 banking crisis 18
Not everybody was lined up for this massive opportunity 20
Running today while preparing for tomorrow 24
Where do you focus with all these opportunities? 25

CHAPTER 2 My Extreme Revenue Growth Story 28
My Mission: To inspire and spur people into action 29
It wasn’t always like this 30
Every successful journey leaves clues 35
For 20 euros and a couple of hours of your time, you can learn all the lessons 37
When are you going to write a book? 39

CHAPTER 3 Finding a suitable model of growth 40
Cracking the extreme revenue growth code 41
Three perspectives on growth 42
Achieving tangible growth results 43
Getting to the core of growth 45
Building a First Principles growth model 52

CHAPTER 4 Growth Hacking 54
What is growth hacking? 55
Hacking Growth 57
Marketing for software companies 58
Where does growth hacking break? 67

CHAPTER 5 First Principles of Growth (Hacking) 78
Building a First Principles growth model 79
How to find the first principles 80
Which elements can we deconstruct from Hacking Growth? 80
Create a common vocabulary 87
Growth system hacking can also break 88

PART II Finding your Unique Growth Algorithm 95

CHAPTER 6 THE WALLET Method 96
Algorithmic thinking 98
From linear thinking to algorithmic thinking 98
The WALLET Method 99

CHAPTER 7 Work once and get paid forever 102
Did I build equity today? 103
Deconstructing assets 104
Deconstructing work once and get paid forever - takeaways 106
Reconstruct - Reinventible assets 107
Reinventible assets with modular asset building 111
Tangible and intangible building blocks 114
Work once and get paid forever – action steps 117

CHAPTER 8 Access accelerates growth 118
Your network is your net worth 119
What are the big guys doing? 120
How are SMB entrepreneurs using this? 123
Deconstructing access - takeaways 127
Reconstruct - Gaining access has a high price, unless you’re smart about it 127
Leveraging access frameworks 128
Action steps access accelerates growth 131

CHAPTER 9 LIFETIME Growth 132
Fifty times more expensive and still a no-brainer 133
Deconstructing the value ladder 134
Deconstructing value ladder - takeaways 143
Reconstruct - The Touch-Based Value Ladder 143
The human touch layer 149

CHAPTER 10 Let Growth be Easy 156
Some euros are really painful and others aren’t 157
Reconstruct - Growth Levers 162
Let growth be easy - action steps 167

CHAPTER 11

CHAPTER 12 Every level has a growth devil 168
We don’t want to grow anymore 169
What are these growth devils? 171
Deconstructing growth devils - takeaways 173
Reconstruct - Sidestepping your growth devils 174
Identity Frameworks 181
Mindset frameworks 183
Skillset frameworks 188

CHAPTER 13 Tap into the hidden goldmine 202
Six months to get a script on a website 203
Reconstruct – where do you start? 205
Next-Level Growth Teams 207
Tap into the hidden goldmine - action steps 211
And finally… 212

PART III Info and next steps in a nutshell 215

The WALLET and the MAGNET 216
How I can help you 218

Acknowledgements 219
Bibliography 220