Joris Smits is een gepassioneerd pricing-expert die tal van bedrijven in uiteenlopende industrieën heeft geholpen hun prijsbeleid praktisch en concreet te verbeteren. Zijn missie is bedrijven helpen de beste prijs te krijgen voor de waarde die ze leveren.
Meer over Joris SmitsPricing power
The practical guide to profitable growth
Paperback Engels 2022 1e druk 9789461264992Samenvatting
A rock-solid pricing policy is the key to profitable growth. Don't let the market determine your prices and make sure that customers are willing to pay what you ask.
Price is the main profit driver. A percent price increase yields much more than a percent cost reduction or a percent volume increase. But how do you know what the right price is? In this book you will discover step by step how to set attractive prices based on the value you provide to your customers. This will give you pricing power and ensure that you're no longer at the mercy of the vagaries of the market.
Pricing Power is the first book that makes pricing simple, practical and immediately applicable. Whether you're an entrepreneur or leading a multinational, this book is a must-read for anyone looking to grow their business in a profitable way. Joris Smits shares his knowledge and experience, using dozens of recognizable practical examples.
Specificaties
Lezersrecensies
Inhoudsopgave
Justification
CHAPTER 1
Price, the main profit driver
CHAPTER 2
The foundation: value-based pricing
CHAPTER 3
Differentiate your prices
CHAPTER 4
Use price anchors to be relatively cheap
CHAPTER 5
Use charm pricing and other psychological pricing techniques to appear cheaper
CHAPTER 6
Implement volume tiers to generate more revenue
CHAPTER 7
Bundle your prices to boost your customers' average spend
CHAPTER 8
Get the last drop with dynamic pricing
CHAPTER 9
Innovate your pricing model to stay relevant
CHAPTER 10
Boost conversion with value-based price communication
CHAPTER 11
Big deals should be a big deal
CHAPTER 12
Prioritize pricing power in your long-term business strategy
CHAPTER 13
Get your pricing operating model right
EPILOGUE
Towards a 50/50 culture
About the author
Bibliography
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan