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This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences. Meer
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.
Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Meer
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer
Dozens of lively international case studies that help readers put core marketing principles in a real–world context
From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. Meer
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Meer
Find out how to reap the benefits of motivating and engaging the new, direct customer voice
The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Meer
Optimize the customer experience via the cloud to gain a powerful competitive advantage
Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting–edge handbook for customer experience. Meer
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Meer
The premier guide to mobile market research
The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer
A practical and useful resource for valuing trademarks
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Meer
An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace
This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer
Give your business a successful credit and collections plan with this easy and clear guide
Over 100,000 businesses have slow or non–paying customers. Meer
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