Resistance is Useless – The Art of Business Persuasion Rev

The Art of Business Persuasion

Paperback Engels 2003 9781841124698
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book will show you how anyone can be persuaded to do anything.

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.

Resistance is Useless will show you how to:

∗ Change anyone′s opinion on any subject.

∗ Transform a lynch mob into your most devout supporters.

∗ Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer′s fingers with a hammer.

∗ Understand how a perfect product demonstration can get you hurled into the street by security.

∗ Sell tanks to Genghis khan.

Readership: General Business, customer service and sales.

Specificaties

ISBN13:9781841124698
Taal:Engels
Bindwijze:paperback
Aantal pagina's:278

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Inhoudsopgave

Introduction.
<p>The gentle art of persuasion.</p>
<p>Selling tanks to Genghis Kahn.</p>
<p>Risky business?</p>
<p>The gift of the earhole.</p>
<p>Mimicking sheepdogs.</p>
<p>Keeping promises, keeping customers.</p>
<p>Welcoming complaints.</p>
<p>The psychology of persuasion.</p>
<p>Negotiating: sympathize and trust no one.</p>
<p>Benefits, who benefits?</p>
<p>The big ones.</p>
<p>The end is nigh: close or launch–pad?</p>
<p>And finally ?</p>

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        Resistance is Useless – The Art of Business Persuasion Rev