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Kenneth C. Laudon, Carol Guercio Traver

E-Commerce 2021-2022: Business, Technology and Society, Global Edition

Name: E-Commerce 2021-2022: Business, Technology and Society, Global Edition
Author: Kenneth C. Laudon

E-book Engels 2022 9781292424903

63,39

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Samenvatting

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

MyLab® MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Specificaties

ISBN13:9781292424903

Taal:Engels

Bindwijze:e-book

Uitgever:Pearson Education

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<div class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255);"> <div class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr;"> <p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1758461073" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{84}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">PART 1: INTRODUCTION TO E-COMMERCE </span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"> </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="1" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="10" aria-setsize="-1" data-aria-posinset="1" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="236532928" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{92}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">The Revolution Is Just Beginning</span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="2" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="10" aria-setsize="-1" data-aria-posinset="2" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="2013877940" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{99}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">E-commerce Business Models and Concepts </span><span class="LineBreakBlob BlobObject DragDrop SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: WordVisiCarriageReturn_MSFontService, Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"><span class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; white-space: pre !important;"> </span><br class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; white-space: pre !important;"></span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun EmptyTextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"></span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr;"> <p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="424687359" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{106}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE </span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"> </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p> </div> </div> <div class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255);"> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="3" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="11" aria-setsize="-1" data-aria-posinset="3" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="895128832" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{114}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">E-commerce Infrastructure: The Internet, Web, and Mobile Platform </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="4" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="11" aria-setsize="-1" data-aria-posinset="4" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1863515126" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{121}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Building an E-commerce Presence: Websites, Mobile Sites, and Apps </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="5" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="11" aria-setsize="-1" data-aria-posinset="5" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1180236246" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{128}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">E-commerce Security and Payment Systems </span><span class="LineBreakBlob BlobObject DragDrop SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: WordVisiCarriageReturn_MSFontService, Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"><span class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; white-space: pre !important;"> </span><br class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; white-space: pre !important;"></span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun EmptyTextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"></span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr;"> <p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1584754462" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{135}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES </span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"> </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="6" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="12" aria-setsize="-1" data-aria-posinset="6" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1513401526" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{143}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">E-commerce Marketing and Advertising Concepts </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> </div> <div class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255);"> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="7" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="12" aria-setsize="-1" data-aria-posinset="7" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="835887527" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{150}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Social, Mobile, and Local Marketing</span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="8" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="12" aria-setsize="-1" data-aria-posinset="8" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="2022723032" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{157}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Ethical, Social, and Political Issues in E-commerce </span><span class="LineBreakBlob BlobObject DragDrop SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: WordVisiCarriageReturn_MSFontService, Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"><span class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; white-space: pre !important;"> </span><br class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; white-space: pre !important;"></span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun EmptyTextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"></span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr;"> <p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1392988397" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{164}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none; text-indent: 48px;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">PART 4: E-COMMERCE IN ACTION </span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"> </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true,"335559731":720}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="9" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="13" aria-setsize="-1" data-aria-posinset="9" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1522040543" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{172}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Online Retail and Services</span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="10" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="13" aria-setsize="-1" data-aria-posinset="10" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1927808161" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{179}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Online Content and Media</span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> </div> <div class="SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255);"> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="11" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="13" aria-setsize="-1" data-aria-posinset="11" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1241942426" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{186}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Social Networks, Auctions, and Portals </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="ListContainerWrapper SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; position: relative;"> <ol class="NumberListStyle1 SCXW261327844 BCX0" role="list" start="12" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text;"> <li data-leveltext="%1." data-font="Calibri" data-listid="13" aria-setsize="-1" data-aria-posinset="12" role="listitem" data-aria-level="1" class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px 0px 0px 24px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="590811716" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{193}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">B2B E-commerce: Supply Chain Management and Collaborative Commerce </span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{"134233117":true,"134233118":true}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p></li> </ol> </div> <div class="OutlineElement Ltr BCX0 SCXW261327844" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr;"> <p class="Paragraph ParagraphLite SCXW261327844 BCX0" paraid="1795899370" paraeid="{b4a7885b-549f-4cb3-afeb-5c42e9279d80}{200}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; background-color: transparent; color: windowtext; vertical-align: baseline; font-kerning: none;"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-ligatures: none !important; color: windowtext; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW261327844 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;"></span></span><span class="EOP SCXW261327844 BCX0" data-ccp-props="{}" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; color: windowtext;"> </span></p> </div> </div>

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