Over Alvin Burns
Alvin C. Burns is verbonden aan de Louisiana State University. Samen met Ronald F. Bush heeft hij diverse boeken over marktonderzoek geschreven.
Alvin Burns
Alvin C. Burns is verbonden aan de Louisiana State University. Samen met Ronald F. Bush heeft hij diverse boeken over marktonderzoek geschreven.
Meer over de auteurs
Alvin Burns,
Alvin Burns,
Ann Veeck,
Ann Veeck
e.a.
Marketing Research, Global Edition
Paperback Engels 2019 9781292318042Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
For courses in global marketing.
This ISBN is for the bound textbook, which students can rent through their bookstore.
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
Specificaties
ISBN13:9781292318042
Taal:Engels
Bindwijze:paperback
Uitgever:Pearson Education
Verschijningsdatum:18-11-2019
Hoofdrubriek:Reclame en verkoop
ISSN:
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
-1. Introduction to Marketing Research
-2. The Marketing Research Industry
-3. The Marketing Research Process and Defining the Problem and Research Objectives
-4. Research Design
-5. Secondary Data and Packaged Information
-6. Qualitative Research Techniques
-7. Evaluating Survey Data Collection Methods
-8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
-9. Selecting the Sample
-10. Determining the Size of a Sample
-11. Dealing with Field Work and Data Quality Issues
-12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
-13. Implementing Basic Differences Tests
-14. Making Use of Associations Tests
-15. Understanding Regression Analysis Basics
-16. Communicating Insights
-2. The Marketing Research Industry
-3. The Marketing Research Process and Defining the Problem and Research Objectives
-4. Research Design
-5. Secondary Data and Packaged Information
-6. Qualitative Research Techniques
-7. Evaluating Survey Data Collection Methods
-8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
-9. Selecting the Sample
-10. Determining the Size of a Sample
-11. Dealing with Field Work and Data Quality Issues
-12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
-13. Implementing Basic Differences Tests
-14. Making Use of Associations Tests
-15. Understanding Regression Analysis Basics
-16. Communicating Insights
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
