Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition

Preface to Ninth Edition

PART I: INTRODUCTION
1. The Concept of Strategy
-Introduction and Objectives
-The Role of Strategy in Success
-The Basic Framework for Strategy Analysis
-A Brief History of Business Strategy
-Strategy Today
-How Is Strategy Made? The Strategy Process
-Strategic Management of Not–For–Profit Organizations
-Summary
-Self–Study Questions
-Notes

PART II: THE TOOLS OF STRATEGY ANALYSIS
2. Goals, Values, and Performance
-Introduction and Objectives
-Strategy as a Quest for Value
-Putting Performance Analysis into Practice
-Beyond Profit: Values and Corporate Social Responsibility
-Beyond Profit: Strategy and Real Options
-Summary
-Self–Study Questions
-Notes

3. Industry Analysis: The Fundamentals
-Introduction and Objectives
-From Environmental Analysis to Industry Analysis
-Analyzing Industry Attractiveness
-Applying Industry Analysis to Forecasting Industry Profitability
-Using Industry Analysis to Develop Strategy
-Defining Industries: Where to Draw the Boundaries
-From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors
-Summary
-Self–Study Questions
-Notes

4. Further Topics in Industry and Competitive Analysis
-Introduction and Objectives
-Extending the Five Forces Framework
-Dynamic Competition: Hypercompetition, Game Theory, and Competitor Analysis
-Segmentation and Strategic Groups
-Summary
-Self–Study Questions
-Notes

5. Analyzing Resources and Capabilities
-Introduction and Objectives
-The Role of Resources and Capabilities in Strategy Formulation
-Identifying Resources and Capabilities
-Appraising Resources and Capabilities
-Developing Strategy Implications
-Summary
-Self–Study Questions
-Notes

6. Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
-Introduction and Objectives
-From Strategy to Execution
-Organizational Design: The Fundamentals of Organizing
-Organizational Design: Choosing the Right Structure
-Summary
-Self–Study Questions
-Notes

PART III: BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
7. The Sources and Dimensions of Competitive Advantage
-Introduction and Objectives
-How Competitive Advantage Is Established and Sustained
-Types of Competitive Advantage: Cost and Differentiation
-Cost Analysis
-Differentiation Analysis
-Implementing Cost and Differentiation Strategies
-Summary
-Self–Study Questions
-Notes

8. Industry Evolution and Strategic Change
-Introduction and Objectives
-The Industry Life Cycle
-The Challenge of Organizational Adaptation and Strategic Change
-Managing Strategic Change
-Summary
-Self–Study Questions
-Notes

9. Technology–based Industries and the Management of Innovation
-Introduction and Objectives
-Competitive Advantage in Technology–intensive Industries
-Strategies to Exploit Innovation: How and When to Enter
-Standards, Platforms, and Network Externalities
-Platform–based Markets
-Implementing Technology Strategies: Creating the Conditions for Innovation
-Accessing External Sources of Innovation
-Summary
-Self–Study Questions
-Notes

10. Competitive Advantage in Mature Industries
-Introduction and Objectives
-Competitive Advantage in Mature Industries
-Strategy Implementation in Mature Industries: Structure, Systems, and Style
-Strategies for Declining Industries
-Summary
-Self–Study Questions
-Notes

PART IV: CORPORATE STRATEGY
11. Vertical Integration and the Scope of the FirmIntroduction and ObjectivesTransaction Costs and the Scope of the Firm
-The Benefits and Costs of Vertical Integration
-The Benefits from Vertical Integration
-The Costs of Vertical Integration
-Applying the Criteria: Deciding Whether to Make or Buy
-Designing Vertical Relationships
-Different Types of Vertical Relationship
-Choosing among Alternative Vertical Relationships
-Recent Trends
-Summary
-Self–Study Questions
-Notes

12. Global Strategy and the Multinational Corporation
-Introduction and Objectives
-Implications of International Competition for Industry Analysis
-Analyzing Competitive Advantage in an International Context
-Internationalization Decisions: Locating Production
-Internationalization Decisions: Entering a Foreign Market
-Multinational Strategies: Global Integration versus National Differentiation
-Implementing International Strategy: Organizing the Multinational Corporation
-Summary
-Self–Study Questions
-Notes

13. Diversification Strategy
-Introduction and Objectives
-Motives for Diversification
-Competitive Advantage from Diversification
-Diversification and Performance
-The Meaning of Relatedness in Diversification
-Summary
-Self–Study Questions
-Notes

14. Implementing Corporate Strategy: Managing the Multibusiness Firm
-Introduction and Objectives
-The Role of Corporate Management
-Managing the Corporate Portfolio
-Managing Linkages Across Businesses
-Managing Individual Businesses
-Managing Change in the Multibusiness Corporation
-Governance of Multibusiness Corporations
-Summary
-Self–Study Questions
-Notes

15. External Growth Strategies: Mergers, Acquisitions, and Alliances
-Introduction and Objectives
-Mergers and Acquisitions
-Strategic Alliances
-Summary
-Self–Study Questions
-Notes

16. Current Trends in Strategic Management
-Introduction
-The New Environment of Business
-New Directions in Strategic Thinking
-Redesigning Organizations
-The Changing Role of Managers
-Summary
-Notes

CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, Ninth EDITION
1. Tough Mudder Inc.: The Business of Mud Runs
2. Starbucks Corporation, May 2015
3. Kering SA: Probing the Performance Gap With LVMH
4. Pot of Gold? The US Legal Marijuana Industry
5. The US Airline Industry in 2015
6. Wal–Mart Stores, Inc., June 2015
7. Harley–Davidson, Inc., May 2015
8. BP: Organizational Structure and Management Systems
9. AirAsia: The World s Lowest–cost Airline
10. Chipotle Mexican Grill, Inc.: Disrupting the Fast–food Business
11. Ford and the World Automobile Industry in 2015
12. Eastman Kodak s Quest for a Digital Future
13. Tesla Motors: Disrupting the Auto Industry
14. Video Game Console Industry in 2015
15. New York Times: The Search for a New Business Model
16. Eni SpA: The Corporate Strategy of an International Energy Major
17. American Apparel: Vertically Integrated in Downtown LA
18. Chipotle Mexican Grill, Inc.: The International Challenge
19. Haier Group: Internationalization Strategy
20. The Virgin Group in 2015
21. Google Is Now Alphabet But What s the Corporate Strategy?
22. Jeff Immelt and the New General Electric
23. Bank of America s Acquisition of Merrill Lynch
24. W. L. Gore & Associates: Rethinking Management?

Glossary
Index