Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
,

Consumer Behaviour

Paperback Engels 2022 9780198862567
Op voorraad | Vandaag voor 21:00 uur besteld, morgen in huis

Samenvatting

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour.

Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry.

This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset.

The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary.

This book is accompanied by the following teaching support resources for adopting lecturers:
- PowerPoint presentations
- Instructor's manual
- Bank of case studies
- Learning activities
- Examination questions

Specificaties

ISBN13:9780198862567
Taal:Engels
Bindwijze:paperback
Aantal pagina's:616
Druk:3
Verschijningsdatum:16-5-2022
Hoofdrubriek:Marketing, Psychologie
ISSN:

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

Part 1: Introduction to Consumer Behaviour
1:A context for understanding consumer behaviour

Part 2: Micro-View of Consumption
2:Decision making
3:Learning
4:Perception
5:Attitudes
6:Personality

Part 3: Macro-View of Consumption
7:Groups
8:Culture
9:Patterns of buyer behaviour

Part 4: Where Do We Go Next?
10:Digital
11:Sustainable
12:Future trends

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Consumer Behaviour