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Boeken van Malcolm McDonald

Malcolm McDonald Hugh Wilson Dave Chaffey
Marketing Plans: Profitable Strategies in the Digital Age
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In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. Meer
Malcolm McDonald
Market Segmentation
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Market Segmentation: How to do it, how to profit from it provides a structured, no–nonsense approach to getting market segmentation right. It is an essential book for professionals, teachers and students of marketing, based as it is on a wealth of practical experience and research and is packed with examples, easy to follow processes and checklists. Meer
Leslie de Chernatony Malcolm McDonald
Creating Powerful Brands
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Deze vierde editie, geschreven door de auteur van de besteller 'From Brand Vision to Brand Evaluation', laat zien waarom de invloed van merken groeit en hoe dat in zijn werk gaat. Meer
Lynette Ryals Malcolm McDonald
Key Account Plans
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To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Meer
Diana Woodburn Malcolm McDonald
Key Account Management
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Om goede business-to-businessrelaties te ontwikkelen en uit te bouwen is het van belang om verkoopprocessen en -vaardigheden te hebben die verder gaan dan wat nodig is voor normale verkoop. Meer

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