The World is Round

For over twenty years sectors have been changing in the wake of digital disruption. Today banks, retailers, the media, taxifirms and so many other organisations are feeling the power of digitisation and the challenges it brings.

All sectors find themselves in their particular perfect storm, in which digital forces compel them to adopt a new position. But what if that’s just the beginning? What if seeking a futureoriented transformation plan solely in relation to your industry proves insufficient? What if the very core of our society changes, partially as a result of digitisation, but also due to major issues related to the future of work, housing, mobility, the climate, healthcare, education, globalisation, population growth and even people living longer?

In The World is Round Jo Caudron searches for links between each of these social transformations. He ultimately concludes that they collectively form a Metastorm, an all-transcending series of interwoven perfect storms. The Metastorm will have an impact on every decision we take at the company, policy or individual level.

The World is Round is an optimistic plea, for us to approach and tackle the problems holistically. If we succeed, the future awaiting us is definitely worth the effort.