International Business

The open character of the economy and the internationalisation of businesses have led to a growing demand for well-educated students with a wide knowledge of international entrepreneurship. 'International Business' covers all of the basics of international business. Practical everyday experience takes on a prominent role ands is supported by numerous fact and figures. Attractive photographic illustrations help bring the world of international business truly come to life.

This book has been develop for studies which have international business, international trade, international management, or globalisation as part of their curriculum.

Features subjects include:
- Political and economic environments
- Cultural aspects
- Management and organisation
- Analysing the international environment
- Marketing strategies and international marketing
- Intercultural communication
- International law
- International finance
- Logistics and international transport

The accompanying website www.internationalbusiness.noordhoff.nl contains tests with feedback and study advice for students. For teachers, answers to the assignments and cases, lecture sheets and an item bank (Toets-op-maat) are available.