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Paperback Engels 2019 9781260565744
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* Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
* Emphasis on company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
* Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.


Uitgever:McGraw-Hill Education


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Section A: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview<br/>1 What is Strategy and Why is it Important<br/>2. Charting a Company's Direction<br/>3. Evaluating a Company’s External Environment&nbsp;<br/><br><br/>Section B: Core Concepts and Analytical Tools<br/>3. Evaluating a Company's External Environment<br/>4. Evaluating a Company's Resources, Capabilities, and Competitiveness&nbsp;<br/><br><br/>Section C: Crafting a Strategy<br/>5. The Five Generic Competitive Strategies<br/>6. Strengthening a Company's Competitive Position<br/>7. Strategies for Competing in International Markets<br/>8. Corporate Strategy<br/>9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy<br/><br><br/>Section D: Executing the Strategy<br/>10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure<br/>11. Managing Internal Operations<br/>12. Corporate Culture and Leadership<br/><br><br/><br><br/>Cases in Crafting and Executing Strategy<br/>1. Mystic Monk Coffee<br/>2. Airbnb In 2018<br/>3. Wil’s Grill&nbsp;<br/>4. Costco Wholesale in 2018: Mission, Business Model, and Strategy&nbsp;<br/>5. Competition in the Craft Beer Industry in 2018&nbsp;<br/>6. Fixer Upper: Expanding the Magnolia Brand&nbsp;<br/>7. Under Armour’s Turnaround Strategy in 2018: Efforts to Revive North<br/>8. MoviePass—Are Subscribers Loving It to Death?&nbsp;<br/>9. TOMS Shoes: Expanding Its Successful One For One Business Model&nbsp;<br/>10. Lola’s Market: Capturing A New Generation&nbsp;<br/>11. iRobot in 2018: Can the Company Keep the Magic?&nbsp;<br/>12. Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?&nbsp;<br/>13. Twitter Inc. in 2018: Too Little Too Late?&nbsp;<br/>14. Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals?&nbsp;<br/>15. Walmart’s Expansion into Specialty Online Retailing&nbsp;<br/>16. Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market&nbsp;<br/>17. Aliexpress: Can It Mount a Global Challenge to Amazon?&nbsp;<br/>18. Tesla Motors in 2018: Will the New Model 3 Save the Company?&nbsp;<br/>19. Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys?&nbsp;<br/>20. Shearwater Adventures Ltd.&nbsp;<br/>21. TJX Companies: It’s Strategy in Off-Price Home Accessories and Apparel Retailing<br/>22. IKEA’s International Marketing Strategy in China&nbsp;<br/>Section B: Crafting Strategy in Diversified Companies<br/>23. PepsiCo’s Diversification Strategy in 2018: Will the Company’s New Businesses Restore its Growth?<br/>24. The Walt Disney Company: Its Diversification Strategy in 2018&nbsp;<br/>Section C: Implementing and Executing Strategy<br/>25. Robin Hood&nbsp;<br/>26. Dilemma at Devil’s Den&nbsp;<br/>27. Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching Initiatives to Grow Sales and Market<br/>28. Vail Resorts, Inc.&nbsp;<br/>29. Starbucks in 2018: Striving for Operational Excellence and Innovation<br/><p>Section D: Strategy, Ethics, and Social Responsibility&nbsp;</p><p>30. Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players?&nbsp;</p><p>31. Chaos at Uber: The New CEO’s Challenge&nbsp;</p><p>32. Profiting from Pain: Business and the U.S. Opioid Epidemic&nbsp;</p><br/><br><br/><br><br/><br><br/><br><br/><br><br/><br><br/><br><br/><br><br/><br><br/><br><br/>

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