Advanced Presentations by Design – Creating Communication That Drives Action, Second Edition

<p>Foreword xiii</p>
<p>Acknowledgments xv</p>
<p>Introduction 1</p>
<p>PART I: WHO? 15</p>
<p>CHAPTER 1: AUDIENCE</p>
<p>Understanding What Types of Communication Will Be Most Effective for Your Audience 17</p>
<p>Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience 17</p>
<p>How to Estimate Your Audience s Personality Types 18</p>
<p>How to Match Your Presentation Design to Different Personality Types in the Same Audience 19</p>
<p>Additional Information About Your Audience 25</p>
<p>PART II: WHAT? 27</p>
<p>Why You Should Have Specifi c Presentation Objectives 27</p>
<p>Why Discuss Problem Solving in a Book About Presentation Design 28</p>
<p>Why You Should Always Focus Your Presentation on an Audience Problem 28</p>
<p>You Do Need Evidence! 29</p>
<p>The Reality Principle: Show Concrete and Specific Data Whenever Possible 30</p>
<p>CHAPTER 2: OBJECTIVE</p>
<p>Setting a Measurable Objective for Your Presentation 33</p>
<p>Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation 33</p>
<p>The Typical and Wrong Way to Set Presentation Objectives 33</p>
<p>Developing Effective Presentation Objectives 35</p>
<p>The Curse of the Update Presentation 37</p>
<p>How Do You Know Whether You Have Set the Right Objectives? 38</p>
<p>CHAPTER 3: PROBLEM SOLUTION</p>
<p>Articulating the Audience s Problem and Your Proposed Solution to It 39</p>
<p>Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving 39</p>
<p>Choosing the Right Problem 40</p>
<p>Crafting Your Solution 48</p>
<p>CHAPTER 4: EVIDENCE</p>
<p>Marshalling Your Evidence 57</p>
<p>Step 4: List All the Information That You Think You May Need to Include in Your Presentation 57</p>
<p>What Kinds of Evidence Should You Include? 57</p>
<p>Is There Any Kind of Evidence That You Should Exclude? 61</p>
<p>Where Do You Find All This Evidence? 62</p>
<p>PART III: HOW? 64</p>
<p>PART IIIA: HOW TO TELL YOUR STORY 64</p>
<p>Facts and Logic Alone Are Not Enough to Persuade Most People 64</p>
<p>The Importance of Storytelling 65</p>
<p>Ethical Persuasion 66</p>
<p>CHAPTER 5: ANECDOTES</p>
<p>Assembling the Anecdotes That Will Illustrate Your Evidence 67</p>
<p>Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points 67</p>
<p>What Kinds of Stories Should You Use in Your Presentation? 67</p>
<p>How to Tell a Story Using the Seven Basic Plots 70</p>
<p>Where to Find Useful Stories 73</p>
<p>CHAPTER 6: STORY</p>
<p>Sequencing Your Evidence 77</p>
<p>Step 6: Sequence Your Information So That It Tells a Compelling Story 77</p>
<p>The Structure of All Effective Stories 79</p>
<p>Using the S.Co.R.E. Method to Sequence Your Evidence 82</p>
<p>What to Do with What Doesn t Fit into Your Storyline The Role of the Appendix 91</p>
<p>PART IIIB: HOW TO SHOW YOUR STORY 93</p>
<p>Should You Use Visual Aids? 94</p>
<p>Should You Use PowerPoint? 94</p>
<p>Should Each Slide Have Seven Bullets and Seven Words Per Bullet? 96</p>
<p>CHAPTER 7: VISUALS</p>
<p>Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts 99</p>
<p>Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation 99</p>
<p>What Kinds of Graphics Should You Use? 99</p>
<p>Should You Use Clip Art? 100</p>
<p>How Do You Decide Which Type of Chart Will Best Communicate Your Data? 100</p>
<p>Which Type Fonts and Sizes Should You Use? 105</p>
<p>Should You Use Bullet Points, Color, Animation, Transitions, or Animation? 105</p>
<p>CHAPTER 8: LAYOUT</p>
<p>Laying Out All the Elements of Your Presentation 109</p>
<p>Step 8: Create Visuals That Communicate Your Information Concisely and Effectively 109</p>
<p>How to Lay Out Your Visuals So That They Grab the Audience s Interest and Convey the Intended Message Persuasively 110</p>
<p>How to Decide Which Presentation Design Style to Use 113</p>
<p>How to Design Effective Ballroom Style Presentations 115</p>
<p>How to Design Effective Conference Room Style Presentations 115</p>
<p>How to Design Prezi Presentations 120</p>
<p>When to Use Multiple Presentation Styles in the Same Presentation 121</p>
<p>How Much Detail to Put on Each Slide 122</p>
<p>How to Avoid Bad Detail ( Chartjunk ) 130</p>
<p>How Much Text to Put on Each Slide 132</p>
<p>Whether to Combine Graphics and Text on the Same Slide 135</p>
<p>Preparing to Lay Out Your Presentation 135</p>
<p>How to Draw Your Slides and Where to Find Examples of Layouts That Pass the Squint Test 140</p>
<p>PART IV: WHO, AGAIN? 145</p>
<p>CHAPTER 9: STAKEHOLDERS AND MEASUREMENT Satisfying Your Stakeholders and Measuring Success 147</p>
<p>Step 9: Identify Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each 147</p>
<p>Step 10: Decide How You Will Measure the Success of Your Presentation 147</p>
<p>CHAPTER 10: CONCLUSION</p>
<p>The Scalability of the Extreme Presentation Method 151</p>
<p>A Language and a Framework for Providing Effective Feedback 151</p>
<p>Contradicting Other Approaches to Presentation Design 152</p>
<p>PART V: APPENDICES 155</p>
<p>Appendix A. Worksheets 157</p>
<p>Appendix B. Extreme Presentation Makeover 163</p>
<p>Appendix C. Thirty–Six Layouts That Pass the Squint Test 173</p>
<p>Appendix D. Further Reading 177</p>
<p>Appendix E: 1,000 Good Books 179</p>
<p>References 181</p>
<p>Index 191</p>
<p>About the Author 203</p>